VIDEO: Millennial PR Firm Owners Carve New Niche
By Matthew Schwartz
We were chatting with a top PR executive recently when we mentioned the proliferating number of PR firms owned by millennials, or people born between the early 1980s and 2000.
The executive—a real pro—expressed skepticism. That’s fine, we said. But we also stressed to this executive to keep a close eye on the space.
While they’re relatively small in number right now, millennial-run PR firms are coming on strong.
We see the phenomenon starting to accelerate and are pretty confident that this time in a few years such firms will hardly cause surprise within the PR ranks.
Millennial-run firms have a different M.O. than shops run by baby boomers and Gen Xers. They’re more digitally savvy and less beholden to traditional PR practices and services. They’re also quicker to sell their firms than agencies run by boomers and Gen Xers.
Whether you’re skeptical, supportive or somewhere in between, the reality of millennial-run PR firms—and their impact on the industry—cannot be denied.
Rick Gould, CPA. J.D., managing partner of Gould+Partners, explains.
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