VIDEO: PR Benefits of the Bolt-on Acquisition
By Matthew Schwartz
Expand your firm’s talent pool. Diversify your PR services and boost the agency’s appeal among both existing clients and prospects. Find new cost efficiencies. These are just a few of the PR benefits of the bolt-on acquisition. Unlike a full-blown acquisition, bolt-on buys are relatively small and won’t break the bank. However, similar to larger transactions, bolt-on acquisitions won’t be successful unless there is a solid cultural fit. Perhaps more important, C-level execs from the both the seller and buyer firms must be on the same page and share the same goals and financial objectives. Rick Gould, CPA, J.D., managing partner of Gould+Partners, takes a closer look.