How Millennial Creative Services Firm Owners Boost Profitability, Spike Valuation and Position Themselves as Thought Leaders

Date: Tuesday, September 19, 2017 / 1:30 – 2:30 pm ET

Millennial communicators are starting to have a significant impact on the PR industry. Millennials are changing how firms communicate with their clients, with more emphasis on social channels and digital marketing. Millennials are also beginning to influence how agencies operate internally, with less emphasis on hierarchy and traditional ways of doing business. However, millennials—many of them possessing an entrepreneurial flair and financial savvy—are driving another trend that’s fast accelerating throughout the creative services sector: The increasing number of millennials who own and run their own firms.

Join Rick Gould, CPA, J.D., managing partner of Gould+Partners, and Aerial Ellis, a diversity consultant, PR professor at Lipscomb University, and author of “The Original Millennial,” for a strategic and financial perspective on millennials communicators running their own creative services firms. The purpose of the webinar is twofold: Provide millennial communicators with the skill sets needed to maximize the value of their firm and show how millennials and their Gen X and baby boomer managers can learn from each other when it comes to boosting profitability and landing new clients.

By attending this webinar you’ll learn:

• How to “Build to Sell” your firm
• How to boost profitability and value
• How to maximize staff revenue and reduce overservicing
• Position yourself as a thought leader in the PR/marketing/ad fields
• How to foster intergenerational bonding throughout your firm



Aerial Ellis,
Communication Expert | Diversity Consultant,
Public Relations Professor, Lipscomb University,
Author, “The Original Millennial: Lessons in Leadership for the Millennial Generation”




Rick Gould,
Managing Partner,




Matthew Schwartz
Editorial Director,




For more information regarding professional development for PR executives please check out FUTUREOFPR.ORG, a website produced by Atlanta-based ARPR, which focuses on the major challenges facing PR firms as they embark on a post-digital age.