Blog

Counselors Academy Spring Conference in Toronto- Diversity, Inclusion & M&A

By Rick Gould CPA, J.D.

I’ve been a guest speaker at the Counselor Academy spring conferences for many years, and this year’s gathering was no exception. The 2018 Counselors Academy Spring Conference, which took place May 6 through May 8 in Toronto, Canada, was a perfect forum for PR firm owners and C-suite executives. This year I was happy to be …read more


Management Consulting Firms Mean Business

By Matthew Schwartz

It wasn’t too long ago that you could tell all the players swirling around the creative services M&A field. You had the “big six” holding companies—Dentsu, Havas, Omnicom Group, Interpublic Group of Companies, Publicis Groupe and WPP—plucking creative services properties as they saw fit. Then you had the independent firms hunting for strategic acquisitions or …read more


Gould+Partners Names Jack Bergen Strategic Partner

By Matthew Schwartz

NEW YORK, NY, March 1, 2018– Gould+Partners is pleased to announce that PR veteran Jack Bergen has been named Strategic Partner of the M&A/management consulting firm. Bergen, who has experience at both the corporate and agency levels, will provide a variety of services catering to creative service agency owners and C-level executives. “I look forward …read more


Cybersecurity and Telecommuting in PR, Alone and Together

By Rick Gould CPA, J.D.

Cybersecurity and telecommuting are two separate lanes for PR firm owners to manage. But they’re certainly not independent of one another. As the so-called dark web rears its ugly head, PR agency owners and C-level executives are increasingly responsible for protecting their digital and online assets soup to nuts. At the same time, owners must …read more


Small Girls PR Eyes Big Game

By Matthew Schwartz

Mallory Blair (left) and Bianca Caampued, co-founders of Small Girls PR, talk about how they’re building a new PR business model, with an emphasis on influencer marketing and media relations.


How Stock Market Swings Impact PR M&A Deals

By Matthew Schwartz

(This article originally appeared on agiltypr.com.) Talk about whiplash! Heads have been spinning like battle tops due to the recent stock market gyrations. On February 9, for example, the Dow Jones Industrial Average closed out with a 330-point rebound but still suffered its biggest weekly loss since January 2016, per USA Today, adding that the …read more


How New Tax Law Will Impact PR Firms

By Matthew Schwartz

The Republican tax plan enacted last year includes some of the most sweeping changes in U.S. tax law in more than 30 years. Certain aspects of the legislation will have a fairly significant impact on how PR firms manage their day-to-day expenses and measure expense accounts. Gould+Partners spoke with Michael Belfer, an accounting and audit partner …read more


Is Cry for PR Diversity Different This Time?

By Rick Gould CPA, J.D.

(This article originally appeared on odwyerpr.com.)  It happens every few years, just like a Swiss watch. Cries are heard regarding the general lack of diversity within the creative services field and how it’s costing agencies and firms dearly. There are a few rounds of self-flagellation within the four walls, as the media trades run agonizing …read more


 3 PR M&A Trends to Watch in 2018

By Rick Gould CPA, J.D.

It’s just a few weeks into the new year, but the media M&A field is starting to percolate already. There were two deals in early January alone. Highwire PR, one of the fastest growing tech independent firms, acquired  Inner Circle Labs and merged the two San Francisco-based agencies, while the Association of National Advertisers (ANA) …read more


New ABCs for Effective RFPs

By Robert Udowitz

(This article originally ran on odwyerpr.com.) The request for proposal process in agency selection works to the extent that it is open, fair and balanced. The PR Council reports that one-third all new agency business comes from RFPs. That’s substantial enough to take the process seriously no matter the size of your firm. The critical …read more