By Jack Bergen

The term “Human Capital” is offensive to some. They see it as treating people as material objects. I hope to build a greater appreciation that the character, competence and commitment of a firm’s professional talent has a major impact on its valuation in an M&A situation.  That acknowledgement, together with other recommendations, are intended to …read more

Gould+Partners Introduces & Facilitates Avenir Global Acquisition of Padilla

By Yadi Gomez

                      Montreal/Toronto-based holding and management company Avenir Global- (parent company of NATIONAL) has acquired Padilla. We are delighted & honored to share that we introduced & facilitated the merging of two great firms. Rick Gould, Managing Partner said, “We worked closely with Avenir Global (then …read more

Getting Your PR Firm “Sale Ready”, Even Before You’re Ready to Sell

By Don McIver

We frequently tell our clients that they should manage their firm as if they’re getting ready to sell, even when a sale is not in their short-term plans. A well-managed firm shows revenue growth and strong profitability, thereby increasing purchase value. Obviously, these are the key elements in determining purchase price. A well-run firm is …read more

Counselors Academy Spring Conference in Toronto- Diversity, Inclusion & M&A

By Rick Gould CPA, J.D.

I’ve been a guest speaker at the Counselor Academy spring conferences for many years, and this year’s gathering was no exception. The 2018 Counselors Academy Spring Conference, which took place May 6 through May 8 in Toronto, Canada, was a perfect forum for PR firm owners and C-suite executives. This year I was happy to be …read more

Management Consulting Firms Mean Business

By Matthew Schwartz

It wasn’t too long ago that you could tell all the players swirling around the creative services M&A field. You had the “big six” holding companies—Dentsu, Havas, Omnicom Group, Interpublic Group of Companies, Publicis Groupe and WPP—plucking creative services properties as they saw fit. Then you had the independent firms hunting for strategic acquisitions or …read more

Gould+Partners Names Jack Bergen Strategic Partner

By Matthew Schwartz

NEW YORK, NY, March 1, 2018– Gould+Partners is pleased to announce that PR veteran Jack Bergen has been named Strategic Partner of the M&A/management consulting firm. Bergen, who has experience at both the corporate and agency levels, will provide a variety of services catering to creative service agency owners and C-level executives. “I look forward …read more

Cybersecurity and Telecommuting in PR, Alone and Together

By Rick Gould CPA, J.D.

Cybersecurity and telecommuting are two separate lanes for PR firm owners to manage. But they’re certainly not independent of one another. As the so-called dark web rears its ugly head, PR agency owners and C-level executives are increasingly responsible for protecting their digital and online assets soup to nuts. At the same time, owners must …read more

Small Girls PR Eyes Big Game

By Matthew Schwartz

Mallory Blair (left) and Bianca Caampued, co-founders of Small Girls PR, talk about how they’re building a new PR business model, with an emphasis on influencer marketing and media relations.