3 PR M&A Trends to Watch in 2018

By Rick Gould CPA, J.D.

It’s just a few weeks into the new year, but the media M&A field is starting to percolate already. There were two deals in early January alone. Highwire PR, one of the fastest growing tech independent firms, acquired  Inner Circle Labs and merged the two San Francisco-based agencies, while the Association of National Advertisers (ANA) …read more

The PR Trifecta: Growth, Profitability and Billing Rates Stalling 

By Matthew Schwartz

In light of this solar eclipse this week, the constellations have started to align for the PR industry. But it’s not a pretty picture, with all the major financial indices down and little sign that the industry has started to make headways in order to reverse the declines. Just check out the tale of the …read more

Online Video: Take Your Best Shot

By Matthew Schwartz

PR firm owners know the scene. They land a new account and sit down with the buyer(s) for an initial strategy session. After exchanging niceties PR firm owners reach into their portfolio and offer a package of services that would best align with the client’s goals and/or financial objectives. Assuming budget is available PR executives …read more

Gould+Partners Releases 2017 Benchmarking Survey

By Matthew Schwartz

Gould+Partners is pleased to announce the release of its 2017 PR Benchmarking Survey, which focuses on several key metrics critical to PR firm owners and C-level executives. The goal of the survey is to collect financial stats stemming from many areas that are relevant to PR agency growth, profitability, operations and building value for the …read more

Gould+Partners advises NJRPR in Sale to MMGY Global

By Matthew Schwartz

Gould+Partners is pleased to announce that managing partner Rick Gould advised NJFPR in the PR firm’s sale to MMGY Global, which combines two of the top PR and marketing firms specializing in the travel and hospitality sectors. NJFPR, founded by Nancy J. Friedman, will now be able to offer clients PR strategy as part of …read more

Gould+Partners Launches Email Newsletter

By Matthew Schwartz

Gould+Partners has announced the launch of Gould+Partners Inside Edge…Business Strategy for PR, Media & Creative Service Agencies, an email newsletter catering to creative service agency owners and senior executives. The email newsletter will focus on agency management, M&A issues and best practices, profitability, valuations, executive retention and media and marketing trends. It generally will have …read more

Gould + Partners Facilitated Transaction Between NATIONAL Public Relations and SHIFT Communications

By Matthew Schwartz

NEW YORK, NY, MAY 6, 2016 – Gould+Partners is pleased to announce that it represented SHIFT Communications in the transaction between NATIONAL Public Relations and SHIFT Communications, an integrated communications firm with offices in Boston, New York City, Austin and San Francisco. NATIONAL’s acquisition of SHIFT, which was officially announced Wednesday, brings together Canada’s top …read more

Infographic: Corporate Newsrooms Not Up to Snuff

By Matthew Schwartz

PR pros are supposed to make journalists’ lives easier, right? In a post-digital age, don’t be so sure. Only 6 percent of journalists say digital newsrooms meet their expectations, with more than 65 percent saying that most online PR resources fail to meet their needs, according to a recent survey by Isebox. What is more, …read more

PR / Communications Report: Promise and Peril

By Matthew Schwartz

A new report on the PR field shows a profession that is getting richer, faster and more strategic. But it also shows a sector fraught with hesitation, and a seemingly paralyzing inability to measure its performance and provide solid returns to clients. For example, PR leaders saw the adoption of new technologies (4.1 on a …read more

Report: U.S. M&A Sector Revving Speed in 2016

By Matthew Schwartz

The U.S. M&A market is shaping up to be a frothy one this year. Ninety-one percent of U.S. based executives said they intended to initiate at least one acquisition in 2016, compared to 81 percent in 2015 and 61 percent in 2014, according to a new survey. The survey, titled, U.S. Executives on M&A: Full …read more