CEO Consulting

Is Cry for PR Diversity Different This Time?

By Rick Gould CPA, J.D.

(This article originally appeared on odwyerpr.com.)  It happens every few years, just like a Swiss watch. Cries are heard regarding the general lack of diversity within the creative services field and how it’s costing agencies and firms dearly. There are a few rounds of self-flagellation within the four walls, as the media trades run agonizing …read more


 3 PR M&A Trends to Watch in 2018

By Rick Gould CPA, J.D.

It’s just a few weeks into the new year, but the media M&A field is starting to percolate already. There were two deals in early January alone. Highwire PR, one of the fastest growing tech independent firms, acquired  Inner Circle Labs and merged the two San Francisco-based agencies, while the Association of National Advertisers (ANA) …read more


Empathy at Heart of Co-Mentoring Programs

By Matthew Schwartz

Several years ago I worked at an online media production company whose aspirations unfortunately exceeded its budget. Nonetheless, I was eager to get more experience producing online video content. I was assigned to work with Susan (her name has been changed), a millennial. She seemed to be a real whiz with video equipment and knew …read more


3 Ways Female PR Execs Pursue C-Suite Seat

By Matthew Schwartz

It’s a start. When Barri Rafferty in late November was named Ketchum’s next global CEO, she became the first woman to lead a top-five PR agency. It’s fitting that Ketchum has taken the lead when it comes to promoting female PR executives. A recent survey released by the global PR agency and the Holmes Report …read more


VIDEO: PR Benefits of the Bolt-on Acquisition

By Matthew Schwartz

Expand your firm’s talent pool. Diversify your PR services and boost the agency’s appeal among both existing clients and prospects. Find new cost efficiencies. These are just a few of the PR benefits of the bolt-on acquisition. Unlike a full-blown acquisition, bolt-on buys are relatively small and won’t break the bank. However, similar to larger …read more


Millennial PR Firm Owners Destined to Shake Up Industry

By Rick Gould CPA, J.D.

(This article originally ran on odwyerpr.com.) Millennial communicators can’t catch a break. As they occupy a growing part of the PR field, this demographic bears the brunt of withering criticism from some of their elders regarding their work ethic and general attitude. We frequently hear from older PR firm owners about the challenges of both …read more


Opportunities Abound for Asian PR Market

By Rick Gould CPA, J.D.

Is it the dawn of the Asian century? The notion is debatable among global economists and civilians alike. But there’s little doubt that countries throughout Asia are rapidly increasing their economic, business and cultural clout. At the same time, marketers throughout Asia are facing some serious headwinds when it comes to bracing their companies for …read more


Online Video: Take Your Best Shot

By Matthew Schwartz

PR firm owners know the scene. They land a new account and sit down with the buyer(s) for an initial strategy session. After exchanging niceties PR firm owners reach into their portfolio and offer a package of services that would best align with the client’s goals and/or financial objectives. Assuming budget is available PR executives …read more


Agency M&A: Big Decision, Vital Questions

By Rick Gould CPA, J.D.

I had the privilege of speaking at the Public Relations Global Network‘s (PRGN) annual conference, which took place in Dallas, in late April. The presentation, titled “Agency Mergers and Acquisitions: What Works, What Doesn’t,” was well-received among the PR firm owners and C-level communications executives attending. During my presentation and afterward—when I had the opportunity …read more


Making Sense of Your Balance Sheet

By Rick Gould CPA, J.D.

For many PR firm owners and C-suite executives it’s often considered the management equivalent of getting root canal: Reading their balance sheet. While a growing number of PR firm owners have gotten more comfortable with reading their balance sheet, there’s still a lot to be desired in terms of owners having a solid grasp for …read more