Business Advice

Cybersecurity and Telecommuting in PR, Alone and Together

By Rick Gould CPA, J.D.

Cybersecurity and telecommuting are two separate lanes for PR firm owners to manage. But they’re certainly not independent of one another. As the so-called dark web rears its ugly head, PR agency owners and C-level executives are increasingly responsible for protecting their digital and online assets soup to nuts. At the same time, owners must …read more


How Stock Market Swings Impact PR M&A Deals

By Matthew Schwartz

(This article originally appeared on agiltypr.com.) Talk about whiplash! Heads have been spinning like battle tops due to the recent stock market gyrations. On February 9, for example, the Dow Jones Industrial Average closed out with a 330-point rebound but still suffered its biggest weekly loss since January 2016, per USA Today, adding that the …read more


How New Tax Law Will Impact PR Firms

By Matthew Schwartz

The Republican tax plan enacted last year includes some of the most sweeping changes in U.S. tax law in more than 30 years. Certain aspects of the legislation will have a fairly significant impact on how PR firms manage their day-to-day expenses and measure expense accounts. Gould+Partners spoke with Michael Belfer, an accounting and audit partner …read more


Is Cry for PR Diversity Different This Time?

By Rick Gould CPA, J.D.

(This article originally appeared on odwyerpr.com.)  It happens every few years, just like a Swiss watch. Cries are heard regarding the general lack of diversity within the creative services field and how it’s costing agencies and firms dearly. There are a few rounds of self-flagellation within the four walls, as the media trades run agonizing …read more


 3 PR M&A Trends to Watch in 2018

By Rick Gould CPA, J.D.

It’s just a few weeks into the new year, but the media M&A field is starting to percolate already. There were two deals in early January alone. Highwire PR, one of the fastest growing tech independent firms, acquired  Inner Circle Labs and merged the two San Francisco-based agencies, while the Association of National Advertisers (ANA) …read more


Empathy at Heart of Co-Mentoring Programs

By Matthew Schwartz

Several years ago I worked at an online media production company whose aspirations unfortunately exceeded its budget. Nonetheless, I was eager to get more experience producing online video content. I was assigned to work with Susan (her name has been changed), a millennial. She seemed to be a real whiz with video equipment and knew …read more


3 Ways Female PR Execs Pursue C-Suite Seat

By Matthew Schwartz

It’s a start. When Barri Rafferty in late November was named Ketchum’s next global CEO, she became the first woman to lead a top-five PR agency. It’s fitting that Ketchum has taken the lead when it comes to promoting female PR executives. A recent survey released by the global PR agency and the Holmes Report …read more


VIDEO: Millennial PR Firm Owners Carve New Niche

By Matthew Schwartz

We were chatting with a top PR executive recently when we mentioned the proliferating number of PR firms owned by millennials, or people born between the early 1980s and 2000. The executive—a real pro—expressed skepticism. That’s fine, we said. But we also stressed to this executive to keep a close eye on the space. While …read more


PR Profession Rides Some Rough Waves 

By Matthew Schwartz

It’s not a pretty picture for the PR industry. Among a wide swath of firms, growth is down and profitability is flat.  Adding insult to injury, PR  firm owners are failing to boost their billing rates in order to compensate for increases in salaries and other expenses. Whether it’s the large holding companies or smaller …read more


Lippe: Incumbent Upon PR Industry to Promote More Women

By Matthew Schwartz

Maureen Lippe, founder-CEO of Lippe Taylor, recalls a series of dinner meetings she initiated with other female leaders in the PR industry. “What was astonishing to me is that most of these women had competed for years in business, but had never really met each other,” says Lippe, who since founding her PR firm in …read more