Blog

Cybersecurity and Telecommuting in PR, Alone and Together

Cybersecurity and telecommuting are two separate lanes for PR firm owners to manage. But they’re certainly not independent of one another. As the so-called dark web rears its ugly head, PR agency owners and C-level executives are increasingly responsible for protecting their digital and online assets soup to nuts. At the same time, owners must …read more


Small Girls PR Eyes Big Game

Mallory Blair (left) and Bianca Caampued, co-founders of Small Girls PR, talk about how they’re building a new PR business model, with an emphasis on influencer marketing and media relations.


How Stock Market Swings Impact PR M&A Deals

(This article originally appeared on agiltypr.com.) Talk about whiplash! Heads have been spinning like battle tops due to the recent stock market gyrations. On February 9, for example, the Dow Jones Industrial Average closed out with a 330-point rebound but still suffered its biggest weekly loss since January 2016, per USA Today, adding that the …read more


Gould+Partners Facilitates Beckerman’s Acquisition of Chicago Digital

New York, NY, February 7, 2018—Gould+Partners is pleased to announce that it facilitated Beckerman’s acquisition of Chicago Digital, a full-service digital marketing agency whose services will now be available to Beckerman’s existing and new clients. Chicago Digital offers a slew of marketing and creative services, including branding, search engine optimization, conversion optimization, inbound marketing and …read more



How New Tax Law Will Impact PR Firms

The Republican tax plan enacted last year includes some of the most sweeping changes in U.S. tax law in more than 30 years. Certain aspects of the legislation will have a fairly significant impact on how PR firms manage their day-to-day expenses and measure expense accounts. Gould+Partners spoke with Michael Belfer, an accounting and audit partner …read more


Is Cry for PR Diversity Different This Time?

(This article originally appeared on odwyerpr.com.)  It happens every few years, just like a Swiss watch. Cries are heard regarding the general lack of diversity within the creative services field and how it’s costing agencies and firms dearly. There are a few rounds of self-flagellation within the four walls, as the media trades run agonizing …read more


 3 PR M&A Trends to Watch in 2018

It’s just a few weeks into the new year, but the media M&A field is starting to percolate already. There were two deals in early January alone. Highwire PR, one of the fastest growing tech independent firms, acquired  Inner Circle Labs and merged the two San Francisco-based agencies, while the Association of National Advertisers (ANA) …read more


New ABCs for Effective RFPs

(This article originally ran on odwyerpr.com.) The request for proposal process in agency selection works to the extent that it is open, fair and balanced. The PR Council reports that one-third all new agency business comes from RFPs. That’s substantial enough to take the process seriously no matter the size of your firm. The critical …read more


Empathy at Heart of Co-Mentoring Programs

Several years ago I worked at an online media production company whose aspirations unfortunately exceeded its budget. Nonetheless, I was eager to get more experience producing online video content. I was assigned to work with Susan (her name has been changed), a millennial. She seemed to be a real whiz with video equipment and knew …read more