What do America’s Biggest Corporations Know that America’s PR Agencies Don’t?

The answer, of course, is a lot, because corporations are different animals and operate on a far larger scale at all levels. But changes in corporate America often signal changes that can have a significant impact on the success of PR agencies. For example, 2015 was the biggest year for mergers and acquisitions on record with more than $5 trillion in transactions. The biggest were Pfizer and Allergen ($160 billion), Dow and DuPont ($130 billion) and AB InBev and SAB Miller ($107 billion).  Most Wall Street and M&A experts say the deals were all about cutting costs in the respective businesses. Cut costs, increase revenues, build capital, raise profits, invest.

If you’re an agency owner, is it time for you to consider buying or selling your agency with similar goals in mind?  Or maybe get out while the getting is good?

If you would like to talk about the options, call us. We’ll tell you what we think free of charge.

Blog written by Don Bates, Senior Counselor, Digital & New Technology

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