Breakfast Series Focuses on Key Issues and Trends Now Confronting Public Relations and Advertising Industries

NEW YORK, NY, APRIL 19, 2016—Key executive retention, social media billing and boosting profitability are just a few of the topics that’ll take center stage at a roundtable discussion catering to PR and ad agency COOs and CFOs.

The roundtable will take place April 27, from 8:00 a.m-10:30 a.m., at Anchin’s New York office, located at 1375 Broadway (37th & Broadway), 23rd Floor, in Manhattan.

The roundtable, part of a quarterly breakfast series sponsored by Anchin, Block & Anchin LLP and Gould+Partners, is designed for industry peers to meet in-person and discuss emerging issues and trends affecting the PR and advertising sectors.

Gould+Partners and Anchin both have deep experience with the issues faced by the public relations and advertising industry, providing M&A and accounting services, respectively.

“Our goal is for Agency COOs and CFOs to have open and frank discussions about operational and financial issues they face on a regular basis,” said Rick Gould, managing partner of the M&A firm that bears his name. “Billing methods, utilization metrics and key staff retention are issues we all deal with regularly. Receiving input and ideas from colleagues at leading PR and ad firms will help raise the bar for all executives attending.”

Michael Belfer, an accounting and audit partner and Practice Leader of Anchin’s Public Relations and Advertising Industry Group, added: “With digital advertising changing each day, firms need to be prepared to advise clients and best leverage technology. The roundtable discussion will include discussion around how to leverage human capital, technology, strategic partnerships and other business strategies to improve their businesses.”

Attendees are encouraged to invite their colleague to attend the meeting. A call-in number will be provided to participants not in the NYC area. To register, please click here, or call Katrina Tong at 212.840.3456.

About Gould + Partners
Gould + Partners has been consulting PR and Digital Media agencies for increased profitability for more than 30 years. The New York-based company is a key PR industry source for profitability benchmarking statistics / insights and successful mergers & acquisitions (M&A) transactions. Gould + Partners, which gathers, and evaluates relevant statistics and insights, is uniquely qualified to advise and counsel clients on what is needed to grow and become best in class. Consulting Digital and Public Relations Firms to a new level of success is our specialty and privilege.

About Anchin, Block & Anchin LLP
Anchin, Block & Anchin LLP prides itself on establishing a close working relationship with its customers. The company’s aim is to become your trusted business advisors, assisting you in any way necessary to help you reach your business goals. Anchin provides services to satisfy your accounting, financial and business objectives.

Rick Gould
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Matthew Schwartz
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