The Lighter Side of PR Firm Valuations – A March Madness Analogy

basketballFor those of you that are addicted to the NCAA College Basketball March Madness, The Wall Street Journal had an interesting piece last week written by Andrew Beaton. Apparently the top college basketball teams have substantial value.

Ryan Brewner, assistant professor of finance at Indiana University, does for college basketball teams what I have done for public relations firms for over 20 years—tests and perfects methods used for valuation to the degree that it is a science.

He valued the college team as if it could be acquired as a pro team. Brewer analyzed each basketball program, revenues, salaries of coaches, arena, TV ratings according to ESPN data, expenses, growth projections and risk assessments. The model used is very different than for PR agencies. College basketball is a big business.

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