(This article originally appeared on observer.com.) By Kris Ruby You walked into work this morning and headed to your cubicle as usual, but you couldn’t shake the feeling that something was wrong. When you went to get your coffee in the break room, several of your co-workers looked at you and whispered. When you passed…
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Tag: Twitter
PR in the Not-Too-Distant Future
For agency owners and C-suite executives for creative services firms, it’s the best of times and the worst of times (apologies to Mr. Dickens). PR executives from both the agency and client sides are optimistic about the industry’s future and believe that within the next five years they’ll be expected to deliver more strategic communications,…
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Don’t Dress Up Your PR Firm
It’s an occupational hazard among too many PR firms: trying to shoehorn marginal agency experience into an RFP response. When the odds are naturally against your firm winning a client pitch, it’s more important to be selective and focus on your core strengths than it is to position your agency as something it’s not. When…
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INFOGRAPHIC: How to Get a Better Handle on Social Media Management
For PR agency owners who don’t lose sleep because of the accelerating and growing impact of social media, they may need to pay closer attention. For many of their clients, regardless of the business sector, social media is creeping toward the core of their PR and marketing efforts (if it’s not there already). Social media…
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