Healthy client relations are the lifeblood for PR agencies. Every client is unique, of course, with disparate needs, and PR agency owners often must take pains to provide those services, as well as a trust-based relationship. When it comes to effectively serving clients, one size doesn’t fit all. The same holds true for agency billing….
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Tag: The Wall Street Journal
Why Break-up Fees Should Be the Norm in PR
A “break-up fee” is common on Wall Street if a seller or buyer backs out of a deal after considerable transaction costs and due diligence has been incurred. But for PR M&A deals gone awry? Not so much. A recent case in point regarding the breakup fee: Marriott’s potential acquisition of Starwood Hotels & Resorts…
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