The trend of independent agencies dominating the M&A landscape picked up in 2016 right where it left off in 2015. For the second consecutive year independent PR agencies took up most of the M&A space, according to an annual analysis of PR industry deal activity by The Holmes Report. The report, which was released late last…
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Tag: The Holmes Report
PR in the Not-Too-Distant Future
For agency owners and C-suite executives for creative services firms, it’s the best of times and the worst of times (apologies to Mr. Dickens). PR executives from both the agency and client sides are optimistic about the industry’s future and believe that within the next five years they’ll be expected to deliver more strategic communications,…
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