How to Manage by the Numbers

When it comes to keeping PR firms financially healthy through effective and efficient management, there’s a lot to be desired. It’s understandable. PR principles generally are right-brain folks and hail from a creative (or literary) background rather than a financial one. PR principals can grow their business and attract new clients but not learn how…
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Taylor’s Touching Video Tribute to International Women’s Day

We like to recognize PR agencies that are adding to the greater good. Case in point: Taylor CEO and Managing Partner Tony Signore last week paid tribute to two remarkable individuals, Juliette Gordon Low and Malala Yousafzai, as part of International Women’s Day. Low, the founder of the Girl Scouts, created a powerful movement that…
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