Amid the dramatic and ongoing changes within the marketing communications industries is the accelerating rate of M&A transactions within the PR field. PR firm owners, including heads of boutiques, smaller shops and mid-size firms, are giving more serious consideration to selling. Many of these owners are products of the baby-boom generation and would like to…
KEEP READING
Tag: SWOT
3 Tips for How PR Firms Maintain Their Edge
I love a juicy analogy. Prior to becoming a business consultant and having worked in diverse industries such as aerospace and apparel, I have found analogies to be useful management tools to illustrate relationships and concepts within organizations. Depending on the audience, whether it consists of rocket scientists or retail merchandisers, analogies became a way…
KEEP READING