Psychological Buy-in Critical for Exit Strategy

Amid the dramatic and ongoing changes within the media and marketing industries is the accelerating rate of M&A transactions within the PR field. PR firm owners, including heads of boutiques, smaller shops and mid-size firms, are giving more serious consideration to selling out. Many of these owners are products of the baby-boom generation and would…
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3 Tips for How PR Firms Maintain Their Edge

I love a juicy analogy. Prior to becoming a business consultant and having worked in diverse industries such as aerospace and apparel, I have found analogies to be useful management tools to illustrate relationships and concepts within organizations. Depending on the audience, whether it consists of rocket scientists or retail merchandisers, analogies became a way…
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