For agency owners and C-suite executives for creative services firms, it’s the best of times and the worst of times (apologies to Mr. Dickens). PR executives from both the agency and client sides are optimistic about the industry’s future and believe that within the next five years they’ll be expected to deliver more strategic communications,…
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Tag: strategic planning
Strategic Planning: Alone and Together
According to management expert Michael Porter, who teaches at Harvard Business School, strategy hinges on the unique blend of values and services a company serves to its target audience. Strategic planning, therefore, is generally accepted as management’s process of defining its desired state and planning how to get there. What is less recognized is the importance…
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PR Agency Management: The Importance of Having a Strategic Plan
When developing your business, it is important to have a strategic plan. Transformation in business should be planned by strategic scope, and less by new technologies and / or new business functions. This strategic plan should include two key components: Managing “by the numbers”: This concept surmises that if a manager is given aggressive numbers…
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Best Practices to Commit to New Business
If you want to secure new clients, you must first come up with a strategic plan. When dealing with new business, you need to be: Aggressive. Don’t back down when the competition grows. If you believe that this is an opportunity you can excel in, go for it. Systematic. Have a few key points of…
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