The trend of independent agencies dominating the M&A landscape picked up in 2016 right where it left off in 2015. For the second consecutive year independent PR agencies took up most of the M&A space, according to an annual analysis of PR industry deal activity by The Holmes Report. The report, which was released late last…
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Tag: SHIFT Communications
The Dramatically Changing PR Economy
The financial onus on PR agency owners is growing like a weed. In an increasingly post-digital age, PR agency owners and C-suite executives face a dramatically changing business environment. These days the biggest challenges for agency owners and C-suite execs include whether to “build or buy,” and how to reinforce their firms financially. Those were…
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SHIFT Communications Acquisition by NATIONAL Public Relations
NEW YORK, NY, MAY 6, 2016 – Gould+Partners is pleased to announce that it represented SHIFT Communications in the transaction between NATIONAL Public Relations and SHIFT Communications, an integrated communications firm with offices in Boston, New York City, Austin and San Francisco. NATIONAL’s acquisition of SHIFT, which was officially announced Wednesday, brings together Canada’s top…
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‘Innovation’ is Less Complicated Than You Think
Innovation is a white-hot subject in PR and advertising circles. However, more often than not, when PR and ad pros talk about “innovation” they actually are talking about “creativity,” said Chris Penn, VP, marketing technology at SHIFT Communications and author of the recently published ebook, Leading Innovation: Build a Scalable Innovative Organization. But there’s a…
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