Valuing Your PR Firm ‘As If’ It Were Your Home

Your home has been good to you. You have invested a chunk of money into sprucing it up throughout the years and the work has paid off nicely. You are ready to sell. As you brace for a sale you remember that tiny crack in the wall near your bedroom and some chips scattering the…

Times They Are A Changin’ (More so)

It’s critical to stay ahead of marketplace trends and ensure that your agency offers clients multiple new services to get their message out and boost their brand’s visibility. And while agencies have made dramatic moves in recent years in terms of expanding their services and breaking into digital markets, even bigger changes are in store….

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