New ABCs for Effective RFPs

(This article originally ran on odwyerpr.com.) The request for proposal process in agency selection works to the extent that it is open, fair and balanced. The PR Council reports that one-third all new agency business comes from RFPs. That’s substantial enough to take the process seriously no matter the size of your firm. The critical…
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RFP Process: Look Inward Before You Do Anything

Agencies have a love-hate relationship with requests for proposals (RFPs). Okay, it’s mostly hate. However, from our perspective, it’s not the RFP per se, but typically the process that lead them to abhor and recoil from what should be a clean, simple and honest method of evaluating one firm over another. When done correctly, an…
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