3 PR M&A Trends to Watch in 2018

It’s just a few weeks into the new year, but the media M&A field is starting to percolate already. There were two deals in early January alone. Highwire PR, one of the fastest growing tech independent firms, acquired  Inner Circle Labs and merged the two San Francisco-based agencies, while the Association of National Advertisers (ANA)…

Online Ad Spending Pulling Ahead

PwC’s latest annual Entertainment & Media Outlook Report holds some encouraging signs for PR agencies that have added paid media to their wheelhouse and ramped up their online advertising efforts. According to the report, online advertising spending will exceed $75 billion next year, surpassing the $74.7 billion projected for TV spots. Online advertising is expected…

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