In the annals of the PR profession, it wasn’t that long ago—say, five or ten years—that PR firms competed with other PR firms for mergers and acquisitions. It was a fairly limited market, but also fairly easy to predict. But that was then and this is now. “The PR market is changing radically,” said Rick…
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Tag: PRSA
Grooming Millennials for Senior Management
I’m often met with shock when I tell people that I’ve owned two PR agencies. Sure, I’m a millennial, but I started my PR career at a relatively young age. When I ran Urbane Imagery from 2004-2012 I hired two millennials in part-time senior roles, and when I was in charge at duGard Ellis Public…
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