A Matter of Trust: Listen More Than You Talk

In the PR field, trust is the coin of the realm. If agencies don’t garner trust from the very start of the relationship with a prospect, well, there may be no relationship altogether. Trust must be a given from both sides of the table. However, agency owners and senior PR managers also have to cultivate…
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PR / Communications Report: Promise and Peril

A new report on the PR field shows a profession that is getting richer, faster and more strategic. But it also shows a sector fraught with hesitation, and a seemingly paralyzing inability to measure its performance and provide solid returns to clients. For example, PR leaders saw the adoption of new technologies (4.1 on a…
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How Google’s New Rules For Product Review Bloggers Will Change Digital PR

(This article originally ran on odwyerprcom. The below version has been repurposed for our site.) On Friday, March 11, Google published an advisory warning bloggers who review products in exchange for compensation that they must disclose the paid nature of these relationships. Google also warned that any links in review articles must be “no-followed,” e.g….
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Mitigate the Drama and Put Your Agency on an Even Keel

When clients freak out, PR pros have to keep their cool. It’s one of the most important attributes that successful PR execs bring to the table. They have to be the voice of reason. They have to reduce the client’s drama and put things back on an even keel. But when PR managers get back…
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