Window Shopping: What PR Buyers Want From Sellers

Sure, there are plenty of PR agency owners who prefer to roll right along, making their numbers, growing their clientele and expanding their services organically, without ever making acquisitions or putting themselves in play. But what if they ran their firm as if they were going to buy it? The question was tackled during a…
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How Agencies Charge for PR Services, Let Us Count the Ways

by Matthew Schwartz, Editorial Director Lucy Siegel, executive VP of Bridge Global Strategies, a Didit company, recently took the pulse of the heads of 25 smaller U.S. PR firms to get a sense of how agencies are charging their clients. Combined with insights from Gould + Partners’ surveys, the data shows that smaller firms are…
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To Build the Bottom Line and Value to Your PR Firm

Merging Theory and Practice In 2013, mergers and acquisitions are back with a vengeance. Not since the days of the dot com madness in the late 1990s have there been megadeals in the offing on the scale of the proposed Heinz and Dell buyouts. Mergers and acquisitions (M&A) are suddenly so popular that Reuters reports…
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The Effect of China’s New Communication Laws on PR and Marketing Agencies

ALERT: Taking effect this September, China’s new communication laws will likely have major implications for PR and marketing agencies The Institute for Public Relations has published an excellent article that analyzes these new laws and how they could have a chilling effect on the use by PR agencies and corporations of social media and other…
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