Bigger is Better: Gould+Partners Survey Shows Firms With $10+ Million in Net Revenue Are Being Run More Profitably

New York, NY, May 3, 2016—Operating profit for PR firms in excess of $10 million in net revenue grew to 19.5 percent this year (2015 results), compared to 17.5 percent in 2015 (2014 results), according to Gould+Partners annual benchmarking survey. The latest stats reflect the mid-point of the first 50 PR firms submitting. The final…
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New Edition of Rick Gould’s PR Agency Financial Management Handbook Shows Firm Owner How to Maximize Profitability, Optimize Performance and Boost the Firm’s Value

As every agency executive knows, there are two distinct sides to running a B2B company such as a PR firm, each with it’s own litany of strategic and tactical methods: There’s the challenging, exciting job of providing great service to your clients, and then there’s the onerous task of optimizing your agency’s profit margins, where…
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The Earn-Out Model Works!!

The earn-out model has been the gold standard for the 20+ years that I have been doing mergers and acquisitions. It is a proven, fair model used by all major PR firm buyers from holding company firm buyers to mid-size firm buyers to bolt-on firm buyers. The appeal and benefit of the earn-out model is…
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