In the PR field, trust is the coin of the realm. If agencies don’t garner trust from the very start of the relationship with a prospect, well, there may be no relationship altogether. Trust must be a given from both sides of the table. However, agency owners and senior PR managers also have to cultivate…
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Tag: pr agencies
Staff Retention May Have Just Gotten Harder
PR and advertising agency staff retention is a bear. And the situation may be getting hairy. Just 36 percent of professionals feel they are paid fairly, according to a survey conducted by compensation website PayScale. (To download the full report, please click here.) The survey, which was conducted last year, was released earlier this week….
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What do America’s Biggest Corporations Know that America’s PR Agencies Don’t?
The answer, of course, is a lot, because corporations are different animals and operate on a far larger scale at all levels. But changes in corporate America often signal changes that can have a significant impact on the success of PR agencies. For example, 2015 was the biggest year for mergers and acquisitions on record…
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PR AGENCIES REPORT WIDE DISPARITY IN BILLING RATES
PR AGENCIES REPORT WIDE DISPARITY IN BILLING RATES FOR FIRMS OVER $10 MILL VERSUS FIRMS UNDER $10 MILL, ACCORDING TO GOULD+PARTNERS ANNUAL SURVEY. NEW YORK, August 13, 2015 — The nation’s PR agency field increased their hourly rates in 2014 according to a survey released today by Gould+Partners, the merger and management consulting firm specializing…
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PR Agencies Report 2014 Profitability at 16.2%
FOR IMMEDIATE RELEASE Contact: Rick Gould Direct: 212-896-1909 Cell: 917-783-4500 Gould+Partners One Penn Plaza Suite 5335 New York, NY 10119 PR AGENCIES REPORT 2014 PROFITABILITY AT 16.2%, CANADIAN FIRMS MOST PROFITABLE FOR THE THIRD YEAR IN A ROW, ACCORDING TO GOULD+PARTNERS ANNUAL SURVEY NEW YORK June 30, 2015 — U.S. PR agency profitability increased to…
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