Alas, paid media, we hardly knew you. Well, not exactly. Despite the proliferation of ad blocking networks online and fewer eyeballs watching cable and network programming, paid media remains a robust marketing vehicle. Indeed, PR firms in growing numbers now offer their clients a paid media component so they can provide pressed-for-time buyers with one-stop…
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Tag: Outsell
Times They Are A Changin’ (More so)
It’s critical to stay ahead of marketplace trends and ensure that your agency offers clients multiple new services to get their message out and boost their brand’s visibility. And while agencies have made dramatic moves in recent years in terms of expanding their services and breaking into digital markets, even bigger changes are in store….
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