3 Ways Female PR Execs Pursue C-Suite Seat

It’s a start. When Barri Rafferty in late November was named Ketchum’s next global CEO, she became the first woman to lead a top-five PR agency. It’s fitting that Ketchum has taken the lead when it comes to promoting female PR executives. A recent survey released by the global PR agency and the Holmes Report…
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Staying Profitable in the New Economy

Should PR firms remain independent and grow organically? Should PR firms remain independent and grow via acquisition? Or, is the firm in growth gridlock, where getting to the next level is proving problematic? In that case, some firms choose to put themselves in play altogether and sell. These are just a few of the key…
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Gender Equality in the C-suite by 2030? PR Agencies Can’t Afford to Wait

In the last several years, women have proceeded to dominate the PR profession. Entry-level gigs in PR are well populated by women. Ditto for middle managers. But when you get closer to the C-suite, the female ranks start to thin out. When you consider the ongoing influx of women joining the PR field, PR agency…
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