There’s no shortage of advice when it comes to quality PR writing. PR agency owners and C-level executives have heard it time and again. PR execs need to write press releases and other written communications as if they are journalists. Play it straight. Lose the industry jargon. Use one’s flair for language in order to…
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Tag: NYU
3 Tips for Building Digital PR Agency
When it comes to describing their digital media capabilities, many PR agency owners and managers are cocktail-party compliant. They talk about using Facebook or Twitter in their campaigns, content marketing or new blogs. Does that make the agencies digital? “They’re not truly digital in the best sense of the term,” said Don Bates, senior counselor,…
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