Should PR firms remain independent and grow organically? Should PR firms remain independent and grow via acquisition? Or, is the firm in growth gridlock, where getting to the next level is proving problematic? In that case, some firms choose to put themselves in play altogether and sell. These are just a few of the key…
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Tag: New York University
Hiring: What U.S. PR Agencies Want
What do PR agency owners and managers want from entry-level employees? In a post-digital age, one would think that being social media savvy and having online video chops are just two of the disciplines that would hold strong appeal. Such digital skills won’t hurt PR job candidates, of course. But it’s traditional job skills that…
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