The Value of Business Valuations

In the current business climate agency owners and top managers must prioritize like nobody’s business. And the top priority in a hypercompetitive marketplace is making sure your firm’s valuation is at a maximum. As the brand creates goodwill, goodwill creates value. But how many agency owners know the inherent value of their pr firm? There…
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3 Top Considerations for a Successful Acquisition

When it comes to mergers and acquisitions in the public relations industry, there’s no magic formula or analysis that can predict the success or failure of a transaction. There are, however, a few factors that can be closely reviewed in an effort to ensure that the outcome of the transaction is as favorable as possible…
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The Earn-Out Model Works!!

The earn-out model has been the gold standard for the 20+ years that I have been doing mergers and acquisitions. It is a proven, fair model used by all major PR firm buyers from holding company firm buyers to mid-size firm buyers to bolt-on firm buyers. The appeal and benefit of the earn-out model is…
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Mergers & Acquisitions: The Importance of Effective Communication

Organizations are constantly evolving, accommodating large- and small-scale changes continuously amidst completing their day-to-day operations. Among the largest of these organizational changes are mergers and acquisitions. Though these transactions are in many cases logical, calculated business decisions intended to be mutually beneficial in the end, mergers and acquisitions can throw businesses into a state of…
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