Online Video: Take Your Best Shot

PR firm owners know the scene. They land a new account and sit down with the buyer(s) for an initial strategy session. After exchanging niceties PR firm owners reach into their portfolio and offer a package of services that would best align with the client’s goals and/or financial objectives. Assuming budget is available PR executives…

New York PR vs. London PR

Bangers and Mash vs. bagels with a schmear. Big Ben vs. the Empire State Building. Cricket vs the Bronx Bombers. There are many cultural and municipal differences between New York City and London (with, to be fair, many similarities, too). However, the differences between the two cities are more subtle when it comes to New…

Gould+Partners Launches Email Newsletter

Gould+Partners has announced the launch of Gould+Partners Inside Edge…Business Strategy for PR, Media & Creative Service Agencies, an email newsletter catering to creative service agency owners and senior executives. The email newsletter will focus on agency management, M&A issues and best practices, profitability, valuations, executive retention and media and marketing trends. It generally will have…

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