“I’m the kind of person who ends up being everybody’s momma,” says PR veteran Lucy Siegel. “All kinds of people come to me with problems and ask for advice.” Well, the self-described “momma” is now looking to monetize her many years of experience in the creative services industry. In April Siegel launched her third firm, Lucy Siegel…
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Tag: Lucy Siegel
How Agencies Charge for PR Services, Let Us Count the Ways
by Matthew Schwartz, Editorial Director Lucy Siegel, executive VP of Bridge Global Strategies, a Didit company, recently took the pulse of the heads of 25 smaller U.S. PR firms to get a sense of how agencies are charging their clients. Combined with insights from Gould + Partners’ surveys, the data shows that smaller firms are…
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