3 Ways Female PR Execs Pursue C-Suite Seat

It’s a start. When Barri Rafferty in late November was named Ketchum’s next global CEO, she became the first woman to lead a top-five PR agency. It’s fitting that Ketchum has taken the lead when it comes to promoting female PR executives. A recent survey released by the global PR agency and the Holmes Report…
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Gender Equality in the C-suite by 2030? PR Agencies Can’t Afford to Wait

In the last several years, women have proceeded to dominate the PR profession. Entry-level gigs in PR are well populated by women. Ditto for middle managers. But when you get closer to the C-suite, the female ranks start to thin out. When you consider the ongoing influx of women joining the PR field, PR agency…
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