I love a juicy analogy. Prior to becoming a business consultant and having worked in diverse industries such as aerospace and apparel, I have found analogies to be useful management tools to illustrate relationships and concepts within organizations. Depending on the audience, whether it consists of rocket scientists or retail merchandisers, analogies became a way…
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Tag: Jennifer Casani
Strategic Planning: Alone and Together
According to management expert Michael Porter, who teaches at Harvard Business School, strategy hinges on the unique blend of values and services a company serves to its target audience. Strategic planning, therefore, is generally accepted as management’s process of defining its desired state and planning how to get there. What is less recognized is the importance…
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M&A Negotiations: Salvaging Deals That Go Awry
Negotiations are an inherent part of building your PR or communication business. When using Mergers & Acquisitions opportunities to create value, there are plenty of factors you need to be aware of. Whether buying other small agencies to spur organic growth, selling to an external buyer to combine synergies or exploring a future sale as…
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