Madison Avenue’s fixation on youth is an old story. It’s been the default position among brand managers for decades: Older consumers are set in their ways and couldn’t possibly be persuaded to try (and buy) new products, so better to cater entirely to younger consumers. However, a new survey splashes cold water on the theory,…
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Tag: Gen X
Common Ground with Millennial PR Pros?
Oh, that pesky generation gap. It never fails to rear its complicated head. Take a recent survey revealing sharp differences between millennial communicators and the baby boomer/Gen X PR executives who manage them regarding a slew of workplace issues, including the willingness to take risks, grooming for management and leadership. The online survey, which was…
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