Social media channels melded with celebrity endorsements present a wealth of opportunities for PR firms to get their clients’ messages out more effectively and grow their audiences. But careful what you wish for. The need for speed online could put PR firms in a compromising position when it comes to how they comply with Federal…
KEEP READING
Tag: FTC
How Google’s New Rules For Product Review Bloggers Will Change Digital PR
(This article originally ran on odwyerprcom. The below version has been repurposed for our site.) On Friday, March 11, Google published an advisory warning bloggers who review products in exchange for compensation that they must disclose the paid nature of these relationships. Google also warned that any links in review articles must be “no-followed,” e.g….
KEEP READING