Cybersecurity and Telecommuting in PR, Alone and Together

Cybersecurity and telecommuting are two separate lanes for PR firm owners to manage. But they’re certainly not independent of one another. As the so-called dark web rears its ugly head, PR agency owners and C-level executives are increasingly responsible for protecting their digital and online assets soup to nuts. At the same time, owners must…
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10 Workplace Etiquette Mistakes You’re Making on Social Media

(This article originally appeared on observer.com.) By Kris Ruby  You walked into work this morning and headed to your cubicle as usual, but you couldn’t shake the feeling that something was wrong. When you went to get your coffee in the break room, several of your co-workers looked at you and whispered. When you passed…
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PR in the Not-Too-Distant Future

For agency owners and C-suite executives for creative services firms, it’s the best of times and the worst of times (apologies to Mr. Dickens). PR executives from both the agency and client sides are optimistic about the industry’s future and believe that within the next five years they’ll be expected to deliver more strategic communications,…
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INFOGRAPHIC: How to Get a Better Handle on Social Media Management

For PR agency owners who don’t lose sleep because of the accelerating and growing impact of social media, they may need to pay closer attention. For many of their clients, regardless of the business sector, social media is creeping toward the core of their PR and marketing efforts (if it’s not there already). Social media…
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