Influencer marketing. Gamification. Online video. The list of relatively new PR channels goes on and on, with little room for PR firm owners to catch their breath before they have to consider the next investment. Even the most seasoned PR executives—who possess total recall and a photographic memory—may be hard-pressed to keep up with all…
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Tag: Don Bates
The Write Stuff: How to Improve PR Writing
There’s no shortage of advice when it comes to quality PR writing. PR agency owners and C-level executives have heard it time and again. PR execs need to write press releases and other written communications as if they are journalists. Play it straight. Lose the industry jargon. Use one’s flair for language in order to…
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Staying Profitable in the New Economy
Should PR firms remain independent and grow organically? Should PR firms remain independent and grow via acquisition? Or, is the firm in growth gridlock, where getting to the next level is proving problematic? In that case, some firms choose to put themselves in play altogether and sell. These are just a few of the key…
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Hiring: What U.S. PR Agencies Want
What do PR agency owners and managers want from entry-level employees? In a post-digital age, one would think that being social media savvy and having online video chops are just two of the disciplines that would hold strong appeal. Such digital skills won’t hurt PR job candidates, of course. But it’s traditional job skills that…
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3 Tips for Building Digital PR Agency
When it comes to describing their digital media capabilities, many PR agency owners and managers are cocktail-party compliant. They talk about using Facebook or Twitter in their campaigns, content marketing or new blogs. Does that make the agencies digital? “They’re not truly digital in the best sense of the term,” said Don Bates, senior counselor,…
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