“I’m the kind of person who ends up being everybody’s momma,” says PR veteran Lucy Siegel. “All kinds of people come to me with problems and ask for advice.” Well, the self-described “momma” is now looking to monetize her many years of experience in the creative services industry. In April Siegel launched her third firm, Lucy Siegel…
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Tag: Didit
How Google’s New Rules For Product Review Bloggers Will Change Digital PR
(This article originally ran on odwyerprcom. The below version has been repurposed for our site.) On Friday, March 11, Google published an advisory warning bloggers who review products in exchange for compensation that they must disclose the paid nature of these relationships. Google also warned that any links in review articles must be “no-followed,” e.g….
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How Agencies Charge for PR Services, Let Us Count the Ways
by Matthew Schwartz, Editorial Director Lucy Siegel, executive VP of Bridge Global Strategies, a Didit company, recently took the pulse of the heads of 25 smaller U.S. PR firms to get a sense of how agencies are charging their clients. Combined with insights from Gould + Partners’ surveys, the data shows that smaller firms are…
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