3 PR M&A Trends to Watch in 2018

It’s just a few weeks into the new year, but the media M&A field is starting to percolate already. There were two deals in early January alone. Highwire PR, one of the fastest growing tech independent firms, acquired  Inner Circle Labs and merged the two San Francisco-based agencies, while the Association of National Advertisers (ANA)…

Technology: PR Agency Life Made Easier

PR agency owners and managers face a dizzying array of online tools to help boost their business and keep clients satisfied. But there is such a voluminous amount of software programs available—targeting every aspect of running a PR firm—that managers must be very selective when it comes to where to invest their precious dollars. “The…

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