G+P Part-Time CFO Division Looks to Fill Void in PR

The positive reaction in the marketplace to our new Part Time CFO division has exceeded our expectations—and it’s little wonder. Gould+Partners launched the division because we see a huge void in the marketplace among PR firm owners to hire a CFO and get a better grip on their financial operations. Checklist for CFO Effectiveness and…
KEEP READING

Benefits of Hiring Part-Time CFO 

I have this recurring conversation when I meet with agency owners. When I happen to ask if the firm might consider hiring a full-time CFO the answer, more often than not, is, “No, not affordable.” Agency owners tell me, of course, they see the value of bringing aboard a part-time CFO, but often cite prohibitively…
KEEP READING

The Benefits of Hiring a Part-Time CFO

It’s a familiar scene within many executive meetings: During a C-suite meeting, the CMO, for example, might ask the CEO for a budget infusion to promote the company’s new partnership with a social site catering to its market. The CEO might nod this way or that. Then she will look at her CFO, but not necessarily…
KEEP READING

3 Tips for PR Agencies to Recession Proof Their Business

The global economy can be quite precarious, which PR agencies know all too well. In a robust economy, brands and organizations are eager to invest in PR and marketing agencies. However, the slightest blip on a corporate spreadsheet and brands will likely curtail those budgets. But a full-blown recession is a double-whammy. Agencies not only…
KEEP READING

Skip to toolbar