The positive reaction in the marketplace to our new Part Time CFO division has exceeded our expectations—and it’s little wonder. Gould+Partners launched the division because we see a huge void in the marketplace among PR firm owners to hire a CFO and get a better grip on their financial operations. Checklist for CFO Effectiveness and…
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Tag: CFO
Benefits of Hiring Part-Time CFO
I have this recurring conversation when I meet with agency owners. When I happen to ask if the firm might consider hiring a full-time CFO the answer, more often than not, is, “No, not affordable.” Agency owners tell me, of course, they see the value of bringing aboard a part-time CFO, but often cite prohibitively…
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The Benefits of Hiring a Part-Time CFO
It’s a familiar scene within many executive meetings: During a C-suite meeting, the CMO, for example, might ask the CEO for a budget infusion to promote the company’s new partnership with a social site catering to its market. The CEO might nod this way or that. Then she will look at her CFO, but not necessarily…
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3 Tips for PR Agencies to Recession Proof Their Business
The global economy can be quite precarious, which PR agencies know all too well. In a robust economy, brands and organizations are eager to invest in PR and marketing agencies. However, the slightest blip on a corporate spreadsheet and brands will likely curtail those budgets. But a full-blown recession is a double-whammy. Agencies not only…
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