As digital media and social platforms move to the core of marketing communications, budgeting among creative services agencies is getting increasingly tricky. Agency owners and managers tend to budget annually and then put the budget on the shelf until the following year. But to get a better hold on which dollars are performing better on…
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Tag: Block & Anchin
Executive Retention: How ‘Phantom Equity’ Plans Might Materialize
Staff retention is a nettlesome problem for boutique and mid-size PR firms. However, it’s even more challenging to hold onto the second tier of management, or the folks near the top who are going to run the firm once a sale is complete and the original owners have cashed out. How to retain top talent…
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3 Tips for PR Agencies to Recession Proof Their Business
The global economy can be quite precarious, which PR agencies know all too well. In a robust economy, brands and organizations are eager to invest in PR and marketing agencies. However, the slightest blip on a corporate spreadsheet and brands will likely curtail those budgets. But a full-blown recession is a double-whammy. Agencies not only…
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