For agency owners and C-suite executives for creative services firms, it’s the best of times and the worst of times (apologies to Mr. Dickens). PR executives from both the agency and client sides are optimistic about the industry’s future and believe that within the next five years they’ll be expected to deliver more strategic communications,…
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Tag: AVE
PR / Communications Report: Promise and Peril
A new report on the PR field shows a profession that is getting richer, faster and more strategic. But it also shows a sector fraught with hesitation, and a seemingly paralyzing inability to measure its performance and provide solid returns to clients. For example, PR leaders saw the adoption of new technologies (4.1 on a…
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