Personal Brand to Valued Asset

The real challenge for every new agency owner is to transform the start-up. Evolving from a personalbrand into an overall one is the key to creating a salable company. And a salable company is always more profitable, even if the owner never decides to ultimately sell. The overarching truth I have learned in my three decades of counseling PR firms is something that I have been sharing with PR firm CEOs for years. The single most important way to create value is to “run your business as if you were to sell it tomorrow.” Yes, the day you put your name on the door should be the day you start your exit plan. If you manage your business this way, you will manage for profit and growth—