M&A Articles and Blogs

Why PR Firms Need an Exit Strategy From Day One

We advise our clients to build their PR firms “as if” they plan to sell it. That’s because this mindset not only prepares our clients for the last day they own their company, our experience shows that it maximizes profitability, builds value and intelligently guides business decisions. An integral part of this approach is the…
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Ten Reasons to Get a PR Agency Valuation

I was recently called by a prospective seller who asked for advice on the value of her firm. She was told by a competitor of my firm that she should simply double the annual fees, assuming her bottom line was at least 20 percent. What he didn’t ask her were a series of questions needing…
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5 Questions to Ask When Considering Selling Your PR Firm

If you have decided that it’s time to take that first step in your planned exit strategy of selling the firm, you may have questions regarding what your next steps should be. The next steps you should think through as you move to sell your public relations agency are: 1. Do you know your true…
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Public Relations’ Renewed Call for Diversity

Rick Gould and Robert Udowitz co-authored this article Those of us who’ve worked in public relations for many years know that calls for greater diversity in the industry are nothing new. The absence of multicultural leadership within the ranks and the absence of women in top management role are two conspicuous measures of what’s not…
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PPP Lesson Learned: Build a Solid Banking Relationship

Our three surveys on the financial impact of the coronavirus crisis made one insight clear. Whether it be a global, national or regional bank is not what matters. What matters is that it be with a bank and banker that knows you, that knows your firm, that understands the cash needs and seasonal flows of your…
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Surviving the New Recession

The U.S. business world is facing a plunge into unchartered waters. None of us can foresee the bottom or estimate the number of months it will take to rebound. As the PR industry decides the best course ahead, I’ll offer some suggestions based on benchmarking the industry for the past three decades of good times…
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Managing Employees Working Remotely

With the coronavirus pandemic, many employers are having their staff work remotely to avoid spread of the virus. Managing remote employees is a new phenomenon for some, so here are some guidelines that may be helpful. Be certain that your team understands that their role remains unchanged, and the same metrics of success still apply….
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You’re Interested in Selling Your PR Firm. What Are Your Next Steps?

If you’ve owned a public relations firm for several years and have decided that it’s time to take that first step in your planned exit strategy of selling the firm, you may have questions regarding what your next steps will/should be. The next steps you should think through as you move to sell your PR…
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Post-Merger Integration Plan Critical for Long-Term Success

The PR transaction has closed. The buyer wires a multi-million-dollar transfer into the seller’s bank account. The staff members of both buyer and seller are notified. The press release announcing the deal has been distributed across the business wires online, sprinkled with quotes regarding a “win-win” for both firms, and, naturally, “new digital and marketing…
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Because of 4 a.m. – The Excellence of Kobe Bryant

This blog was posted by my friend & colleague, Dr. Aerial Ellis, regarding the tragic helicopter crash death of Kobe Bryant and his 13 year old daughter, Gianna. I believe Dr. Ellis sends a valuable message to all of us.- Rick Gould  Excellence is the result of a prosperous, well-lived and fulfilled life. The excellence…
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What PR Firms Can Learn From the WeWork Debacle

Several years ago, I was a guest speaker at two WeWork “Lunch & Learn” seminars, discussing mergers and acquisitions and strategic planning to a diverse group of businesses gathered at the office-sharing company. I was impressed with the WeWork model. It was a collaborative, fun environment, encouraging people to network and cross-refer business opportunities. The…
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