MFA (Missy Farren & Associates) Acquisition by Finn Partners

NEW YORK, NY OCTOBER 31, 2018- M&A Advisory firm, Gould+Partners, introduced and facilitated the acquisition of Missy Farren & Associates (MFA) by Finn Partners.

MFA, a 20-person, NYC based firm, specializes in travel and hospitality, consumer products, sports and adventure, wellness and nonprofit. The acquisition adds sports marketing and outdoor-lifestyle specialties to Finn Partners’ offerings. The strategic work that MFA performed for the Olympic Games, representing brands and athletes, impressed the Finn Partners executive team.

Rick Gould said “When we introduced Missy and her team to the Finn executives we immediately knew that the cultures were a match and the strategic visions of both firms aligned.”

Gould added, “this has been a very active year for our firm, both domestically and globally.”  This transaction follows the successful closing of Padilla with AVENIR GLOBAL (Toronto) & CooperKatz with G&S (Formerly Gibbs & Soell). “We believe 2018 will finish with an added spike to PR firm consolidation, based on prospective transactions already in our pipeline.”

Jack Bergen, Gould’s Strategic Partner, noted “Assessing the quality and depth of a firm’s talent base is important to successful buyers like Finn Partners. The credentials and commitment of MFA’s professionals certainly meet that important criteria.”

About Gould+Partners
Gould+Partners (G+P) provides M&A advisory services for buyers and sellers of Public Relations Firms and Digital Media Agencies.  In addition to facilitating transactions that meet its clients’ financial and strategic goals, G+P assists with pre- and post-merger strategies for increased profitability and value-building.  G+P’s Benchmarking Reports are the key PR industry source for revenue and profitability statistics, providing valuable insights for agency management and successful mergers & acquisitions. Gathering and evaluating those relevant statistics and insights, makes G+P uniquely qualified to advise and counsel clients on what is needed to grow and become best-in-class. Consulting the leaders of Public Relations and Digital Firms to a new level of success is our specialty.

Rick Gould, CPA, J.D.
[email protected]
(m) 917.783.4500

Yadi Gomez
Account Coordinator
[email protected]