We continue to push online video content as a major priority for PR firms looking to grow their profitability and expand their clientele. When you consider the growing impact of online video content it’s little wonder that visual communications is starting to command both more budget and creative thinking among PR shops.
Online video content, of course, must be predicated on storytelling. Most videos need to be short and sweet, delivered in a staccato rhythm, along with text and/or visual takeaways that run across the screen and help to educate the target audience.
Add music that will harmonize with the message. Pick an interesting backdrop, but keep the focus on the talent. In many cases, you (or the client) are the talent. That’s because you know the message best and can deliver it most passionately.
A fine example of online video content is the new ‘Future of PR’ video. The video, produced by Atlanta-based ARPR, is part of ARPR’s recently launched FutureofPR.org, a website dedicated to educating and discussing the future of PR with communications pros, agency executives, academics and brand managers/executives.
Rick Gould, CPA, J.D., managing partner of Gould+Partners, guest stars in the video, lending his financial and PR management expertise to the various challenges facing this 120-year-old industry.
“It was a terrific opportunity to participate in the video and get some crucial points across to the PR field, in terms of where it needs to go to continue to thrive,” Gould said. “It’s important to note that video is not a one-off, but part of a larger strategic/branding effort by ARPR, which is the way PR firms need to go when developing online video, either for themselves or their clients.”
Please press the video button.
Rick Gould, CPA, J.D., managing partner of Gould+Partners, is the author of “The Ultimate PR Agency Financial Management Handbook: How to Manage By The Numbers for Breakthrough Profitability of 20% or Greater,” and “Doing It The Right Way: 13 Crucial Steps For A Successful PR Agency Merger Or Acquisition.”
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