New York, NY, February 7, 2018—Gould+Partners is pleased to announce that it facilitated Beckerman’s acquisition of Chicago Digital, a full-service digital marketing agency whose services will now be available to Beckerman’s existing and new clients.
Chicago Digital offers a slew of marketing and creative services, including branding, search engine optimization, conversion optimization, inbound marketing and social media.
“This deal is a harbinger of where the PR industry is headed,” said Rick Gould, CPA, J.D., managing partner of Gould+Partners, which specializes in PR M&A. “In order to thrive in a post-digital age PR firms must find ways to acquire online, marketing and social media capabilities, or risk being left behind.”
He added, “Demand from clients and prospects for a full-suite of marketing and communications services is becoming the norm. Firms whose services run the gamut, from crisis communications to marketing automation to social media programming, will win bigger budgets.”
Chicago-based Beckerman is parent company of Beckerman PR, Antenna, Eco Branding and Paul & Zakheim Associates.
“Expanding our offerings means that we can deliver an even greater variety of services under one umbrella, ensuring a more seamless and streamlined experience for our clients,” said Keith Zakheim, CEO of Beckerman, in a statement.
Mike Sallander, president and Co-Founder of Chicago Digital, added that the deal brings together two PR firms highly focused on delivering results-driven campaigns.
“We know that our clients and employees will derive immediate value from our collaboration with Beckerman, and we are confident that our digital marketing and creative services will benefit Beckerman’s existing clients as well,” he said.
To read Beckerman’s press release, please click here.
Gould+Partners provides consulting services for Public Relations Firms and Creative Services Agencies for increased profitability and is the PR industry source for key profitability benchmarking statistics/insights and successful mergers & acquisitions (M&A) transactions. The firm represents both buyers and sellers in the creative services industry. From our experience gathering and evaluating relevant statistics and insights, we are uniquely qualified to advise and counsel our clients on what is needed to grow and become best in class. Consulting Digital and Public Relations Firms to a new level of success is our specialty and privilege.
Rick Gould, CPA, J.D.,
Matthew Schwartz, Editorial Director