Sally Tilleray Joins Gould+Partners

Gould+Partners is pleased to announce that it has named marketing and communications veteran Sally Tilleray senior advisor, London/UK, for the M&A/Management Consulting firm. Tilleray, who is non-executive chairman of Cognito and owner of Sally Tilleray Consulting, is responsible for facilitating transactions among buyers and sellers of creative services firms throughout the UK market. “Gould+Partners has a…
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The Write Stuff: How to Improve PR Writing

There’s no shortage of advice when it comes to quality PR writing. PR agency owners and C-level executives have heard it time and again. PR execs need to write press releases and other written communications as if they are journalists. Play it straight. Lose the industry jargon. Use one’s flair for language in order to…
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Gould+Partners Announces New Version of ‘The Ultimate PR Agency Financial Management Handbook,’ Designed for PR Agency Owners and C-Suite Executives

Gould+Partners is proud to announce the release of a new and improved version of “The Ultimate PR Agency Financial Management Handbook,” an invaluable guide catering to PR agency owners and C-suite executives. The new version provides agency owners with a comprehensive guide for how to run their firms more profitability and significantly boost their valuations….
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What is the Value of Your PR Firm?

To our Clients, Colleagues and Friends, I was recently asked to submit a column for PR News on the valuation of PR firms. The article, which ran in the August 22, 2016 issue, stems from my new book, “Doing It the Right Way: 13 Crucial Steps For a Successful PR Agency Merger Or Acquisition.” The…
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2015 PR Industry Growth 6.6%, Down From 7.8% in 2014

The nation’s PR agency field grew by 6.6% according to a survey released today by Gould+Partners, the merger and management consulting firm specializing in the PR field. The results of this survey were consistent with the results of the annual Best Practices Benchmarking report released in June, showing that Operating Profit decreased from 16.2% to…
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Gould+Partners Set to Release ‘Doing It The Right Way: 13 Crucial Steps For A Successful PR Agency Merger or Acquisition’

Gould+Partners, which specializes in PR and ad agency mergers and acquisitions, is pleased to announce the release of “Doing It The Right Way: 13 Crucial Steps For A Successful PR Agency Merger or Acquisition,” by Rick Gould, CPA, J.D., managing partner of the firm that bears his name. The how-to book provides in-depth guidance for…
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Gould+Partners Celebrates 15 Years

On June 1, 2001 I launched GouldPartners LLC, a PR agency M&A firm. •    I had no partners •    I had no staff •    I had no clients •    I sublet a small office from the CPA firm that acquired my CPA firm the day before. Nine months later I hired my first full-time employee,…
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SHIFT Communications Acquisition by NATIONAL Public Relations

NEW YORK, NY, MAY 6, 2016 – Gould+Partners is pleased to announce that it represented SHIFT Communications in the transaction between NATIONAL Public Relations and SHIFT Communications, an integrated communications firm with offices in Boston, New York City, Austin and San Francisco. NATIONAL’s acquisition of SHIFT, which was officially announced Wednesday, brings together Canada’s top…
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Bigger is Better: Gould+Partners Survey Shows Firms With $10+ Million in Net Revenue Are Being Run More Profitably

New York, NY, May 3, 2016—Operating profit for PR firms in excess of $10 million in net revenue grew to 19.5 percent this year (2015 results), compared to 17.5 percent in 2015 (2014 results), according to Gould+Partners annual benchmarking survey. The latest stats reflect the mid-point of the first 50 PR firms submitting. The final…
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Gould+Partners Will Donate Proceeds From New M&A PR Book to Hole in the Wall Gang Camp Charity

NEW YORK, NY, APRIL 29, 2016 Gould+Partners is pleased to announce that that net proceeds from “Doing It The Right Way: 13 Crucial Steps For A Successful PR Agency Merger or Acquisition,” written by managing partner Rick Gould, CPA, J.D., will be donated to The Hole in the Wall Gang Camp, the nonprofit organization that…
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PR Buzzwords: Don’t Use Them, and Lose Them

“Leading company.” “Behind the eight ball.” “Drill down.” “Increase the digital footprint.” If you’re a PR executive who cares about the use of language you probably have started to cringe at the litany of buzzwords and phrases above. Indeed, a Chicago Tribune feature got us thinking about the propensity among PR pros to use buzzwords. “Picking…
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Breakfast Series Focuses on Key Issues and Trends Now Confronting Public Relations and Advertising Industries

NEW YORK, NY, APRIL 19, 2016—Key executive retention, social media billing and boosting profitability are just a few of the topics that’ll take center stage at a roundtable discussion catering to PR and ad agency COOs and CFOs. The roundtable will take place April 27, from 8:00 a.m-10:30 a.m., at Anchin’s New York office, located…
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